Neotraditional Country
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Neotraditional country (also known as new traditional country and hardcore country) is a
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
style that emphasizes the instrumental background and a traditional country vocal style. Neo-traditional country artists often dress in the fashions of the country music scene of the 1940s, 1950s, and 1960s.
Reba McEntire Reba Nell McEntire (born March 28, 1955), or simply Reba, is an American country music singer and actress. Dubbed " the Queen of Country", she has sold more than 75 million records worldwide. Since the 1970s, McEntire has placed over 100 single ...
,
Alan Jackson Alan Eugene Jackson (born October 17, 1958) is an American singer-songwriter. He is known for blending traditional honky-tonk and mainstream country pop sounds (for a style widely regarded as "neotraditional country"), as well as penning many o ...
,
Patty Loveless Patty Loveless (born Patricia Lee Ramey, January 4, 1957) is an American country music singer. She began performing in her teenaged years before signing her first recording contract with MCA Records' Nashville division in 1985. While her first ...
,
George Strait George Harvey Strait Sr. (born May 18, 1952) is an American country music singer, songwriter, actor, and music producer. Strait is considered one of the most influential and popular recording artists of all time. In the 1980s, he was credited for ...
,
Randy Travis Randy Bruce Traywick (born May 4, 1959), known professionally as Randy Travis, is an American country music and gospel music singer, songwriter, guitarist, and actor. Active from 1978 until being incapacitated by a stroke in 2013, he has recor ...
, and
Toby Keith Toby Keith Covel (born July 8, 1961), known professionally as Toby Keith, is an American country music singer, songwriter, actor, and record producer. He released his first four studio albums—1993's ''Toby Keith'', 1994's ''Boomtown'', 1996' ...
are commonly associated with this style of music. Western music performers of neotraditional style music often emphasize their heritage genres, examples include those associated with the late
Al Hurricane Alberto Nelson Sanchez (July 10, 1936 – October 22, 2017), known professionally as Al Hurricane, was an American singer-songwriter, dubbed "The Godfather" of New Mexico music. He released more than thirty albums, and is best known for his contr ...
in
New Mexico music New Mexico music ( es, música nuevo mexicana) is a genre of music that originated in the US state of New Mexico, it derives from Pueblo music in the 13th century, and with the folk music of Hispanos during the 16th to 19th centuries in Santa ...
, and modern
honky-tonk A honky-tonk (also called honkatonk, honkey-tonk, or tonk) is both a bar that provides country music for the entertainment of its patrons and the style of music played in such establishments. It can also refer to the type of piano (tack piano) ...
bands like Midland in the
Texas country music Texas country music (more popularly known just as Texas country or Texas music) is a rapidly growing subgenre of country music from Texas. Texas country is a unique style of Western music and is often associated with other distinct neighboring s ...
scene.


History

Neotraditional country rose to popularity in the mid-1980s, a few years after the so-called " outlaw movement," a previous "back-to-its-roots" movement, had faded in popularity. Neo-traditionalism was born as a reaction to the perceived blandness of the mainstream country music at the time, which had been influenced by the rise of the "
urban cowboy ''Urban Cowboy'' is a 1980 American romantic Western film directed by James Bridges. The plot concerns the love-hate relationship between Buford Uan "Bud" Davis (John Travolta) and Sissy (Debra Winger). The film's success was credited for spur ...
" fad. New (or "neo-") traditionalism looked to the elders of country music like
Ernest Tubb Ernest Dale Tubb (February 9, 1914 – September 6, 1984), nicknamed the Texas Troubadour, was an American singer and songwriter and one of the pioneers of country music. His biggest career hit song, "Walking the Floor Over You" (1941), m ...
,
Hank Williams Hank Williams (born Hiram Williams; September 17, 1923 – January 1, 1953) was an American singer, songwriter, and musician. Regarded as one of the most significant and influential American singers and songwriters of the 20th century, he reco ...
,
Kitty Wells Ellen Muriel Deason (August 30, 1919 – July 16, 2012), known professionally as Kitty Wells, was an American pioneering female country music singer. She broke down a barrier to women in country music with her 1952 hit recording "It Wasn't God W ...
and
George Jones George Glenn Jones (September 12, 1931 – April 26, 2013) was an American country musician, singer, and songwriter. He achieved international fame for his long list of hit records, including his best-known song "He Stopped Loving Her Today", ...
for inspiration, and was a precursor to the more general categorization known as new country. The creation of neo-traditionalism was also done in contrast to the more pop-oriented acts of the 1970s and 1980s, such as
Ronnie Milsap Ronnie Lee Milsap (born Ronald Lee Millsaps; January 16, 1943) is an American country music singer and pianist. He was one of country music's most popular and influential performers of the 1970s and 1980s. Nearly completely blind from birth, ...
and
Anne Murray Morna Anne Murray (born June 20, 1945) is a retired Canadian singer. Her albums, consisting primarily of pop, country, and adult contemporary music, have sold over 55 million copies worldwide during her over 40-year career. Murray was the fir ...
, along with the flood of former pop acts (see B.J. Thomas,
Billy Joe Royal Billy Joe Royal (April 3, 1942 – October 6, 2015) was an American country soul singer. His most successful record was " Down in the Boondocks" in 1965. Life and career Born in Valdosta, Georgia, to Clarence and Mary Sue Smith Royal, and rai ...
,
The Osmonds The Osmonds were an American family music group who reached the height of their fame in the early to mid-1970s. The group had its best-known configurations as a quartet (billed as the Osmond Brothers) and a quintet (as the Osmonds). The group ...
,
Bill Medley William Thomas Medley (born September 19, 1940) is an American singer and songwriter, best known as one half of The Righteous Brothers. He is noted for his bass-baritone voice, exemplified in songs such as "You've Lost That Lovin' Feelin'". Med ...
,
Dan Seals Danny Wayland Seals (February 8, 1948 – March 25, 2009) was an American musician. The younger brother of Seals and Crofts member Jim Seals, he first gained fame as one half of the soft rock duo England Dan & John Ford Coley, who charted ...
,
Exile Exile is primarily penal expulsion from one's native country, and secondarily expatriation or prolonged absence from one's homeland under either the compulsion of circumstance or the rigors of some high purpose. Usually persons and peoples suf ...
and
Juice Newton Judith Kay "Juice" Newton (born February 18, 1952) is an American pop and country singer, songwriter, and musician. Newton has received five Grammy Award nominations in the Pop and Country Best Female Vocalist categorieswinning once in 1983as well ...
) switching to "country" to revive their careers. In 1981,
George Strait George Harvey Strait Sr. (born May 18, 1952) is an American country music singer, songwriter, actor, and music producer. Strait is considered one of the most influential and popular recording artists of all time. In the 1980s, he was credited for ...
had made his musical debut with the album ''
Strait Country ''Strait Country'' is the debut studio album by American country music artist George Strait, released on September 4, 1981 by MCA Records. The album's traditional country music approach—a mix of Texas honky tonk and the Bakersfield sound—pre ...
''. The album was based on an approach towards traditional country music and its subgenres of
honky tonk A honky-tonk (also called honkatonk, honkey-tonk, or tonk) is both a bar that provides country music for the entertainment of its patrons and the style of music played in such establishments. It can also refer to the type of piano ( tack piano) ...
,
Western swing Western swing music is a subgenre of American country music that originated in the late 1920s in the Western United States, West and Southern United States, South among the region's Western music (North America), Western string bands. It is dan ...
, and the Bakersfield sound. The album was considered a sharp contrast to the then current trends of country music, at the time relying on the "urban cowboy" country-pop scene.
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
critic
Stephen Thomas Erlewine Stephen Thomas Erlewine (; born June 18, 1973) is an American music critic and senior editor for the online music database AllMusic. He is the author of many artist biographies and record reviews for AllMusic, as well as a freelance writer, occ ...
observed: It is with ''Strait Country'' that George Strait is credited with starting the neotraditional movement. In the early 1980s,
Ricky Skaggs Rickie Lee Skaggs (born July 18, 1954), known professionally as Ricky Skaggs, is an American neotraditional country and bluegrass singer, musician, producer, and composer. He primarily plays mandolin; however, he also plays fiddle, guitar, ma ...
, a picking prodigy who took his inspiration from
Bill Monroe William Smith "Bill" Monroe (; September 13, 1911 – September 9, 1996) was an American mandolinist, singer, and songwriter, who created the bluegrass music genre. Because of this, he is often called the " Father of Bluegrass". The genre take ...
and
Ralph Stanley Ralph Edmund Stanley (February 25, 1927 – June 23, 2016) was an American bluegrass artist, known for his distinctive singing and banjo playing. Stanley began playing music in 1946, originally with his older brother Carter Stanley as part of ...
(Skaggs was a Clinch Mountain Boy as a teen), began making music that he believed brought country back to its roots; Skaggs' style drew heavily on country's bluegrass vein. Another neotraditional country artist was one of Skaggs' friends and former band-mate, Keith Whitley, who focused largely on
countrypolitan The Nashville Sound originated during the mid-1950s as a subgenre of American country music, replacing the chart dominance of the rough honky tonk music, which was most popular in the 1940s and 1950s, with "smooth strings and choruses", "sophist ...
ballads. After his success with " Don't Close Your Eyes", Whitley was said to be a promising new artist; however, in 1989, he died of what was officially listed as an alcohol overdose at the age of 34 (this diagnosis has since come into dispute). Despite his death, Whitley's sound remains influential among country artists. At that same time, artists like
Emmylou Harris Emmylou Harris (born April 2, 1947) is an American singer, songwriter and musician. She has released dozens of albums and singles over the course of her career and has won 14 Grammys, the Polar Music Prize, and numerous other honors, including ...
,
John Anderson John Anderson may refer to: Business *John Anderson (Scottish businessman) (1747–1820), Scottish merchant and founder of Fermoy, Ireland * John Byers Anderson (1817–1897), American educator, military officer and railroad executive, mentor of ...
and Gail Davies, whose hits included re-makes of songs by Ray Price, Webb Pierce, Carl Smith,
The Louvin Brothers The Louvin Brothers were an American musical duo composed of brothers Ira and Charlie Louvin (''né'' Loudermilk). The brothers are cousins to John D. Loudermilk, a Nashville Songwriters Hall of Fame member. The brothers wrote and performed cou ...
and
Johnnie & Jack Johnnie & Jack were an American country music duo, composed of Johnnie Wright (1914–2011) and Jack Anglin (1916–1963). The duo became members of the Grand Ole Opry in the 1940s. Between 1951 and 1962, the duo released several singles on the ...
, set the tone in the late '70s and early '80s. Following that,
Randy Travis Randy Bruce Traywick (born May 4, 1959), known professionally as Randy Travis, is an American country music and gospel music singer, songwriter, guitarist, and actor. Active from 1978 until being incapacitated by a stroke in 2013, he has recor ...
,
Patty Loveless Patty Loveless (born Patricia Lee Ramey, January 4, 1957) is an American country music singer. She began performing in her teenaged years before signing her first recording contract with MCA Records' Nashville division in 1985. While her first ...
, and
The Judds The Judds were an American country music duo composed of lead vocalist Wynonna Judd and her mother, Naomi Judd. The duo signed to RCA Nashville in 1983 and released six studio albums between then and 1991. The Judds were one of the most success ...
used vintage musical stylings, covers of classic country material, and carefully crafted vocal delivery to help bring New Traditionalism to the vanguard of
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
for a time. Some of the last top-10 hits from a number of classic country stars (such as
Merle Haggard Merle Ronald Haggard (April 6, 1937 – April 6, 2016) was an American country music singer, songwriter, guitarist, and fiddler. Haggard was born in Oildale, California, toward the end of the Great Depression. His childhood was troubled af ...
,
Conway Twitty Harold Lloyd Jenkins (September 1, 1933 – June 5, 1993), better known by his stage name Conway Twitty, was an American singer and songwriter. Initially a part of the 1950s rockabilly scene, Twitty was best known as a country music performer. ...
,
George Jones George Glenn Jones (September 12, 1931 – April 26, 2013) was an American country musician, singer, and songwriter. He achieved international fame for his long list of hit records, including his best-known song "He Stopped Loving Her Today", ...
, and
Don Williams Donald Ray Williams (May 27, 1939 – September 8, 2017) was an American country singer, songwriter, and 2010 inductee into the Country Music Hall of Fame. He began his solo career in 1971, singing popular ballads and amassing seventeen number ...
) came during the neo-traditional boom of the late 1980s and into 1990. As the mid-1980s approached, the pop country of the early 1980s was rapidly falling out of popularity as the
Second British Invasion The Second British Invasion consisted of music acts from the United Kingdom that became popular in the U.S. during the early-to-mid 1980s primarily due to the cable music channel MTV. The term derives from the similar British Invasion of the U. ...
and
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
revolution took hold of American pop music, and country music sales overall had fallen to levels not seen since
disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...
. The promotion of traditional country sounds was in part a retrenchment to appeal to the base of country music fans who remained loyal to the genre. Neo-traditionalism, to a certain extent, fell out of favor in approximately 1991, when ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' removed record sales from its country chart and a new brand of popular country music exploded into mainstream popularity, led in large part by
Garth Brooks Troyal Garth Brooks (born February 7, 1962) is an American country music singer and songwriter. His integration of pop and rock elements into the country genre has earned him popularity, particularly in the United States with success on the co ...
,
Toby Keith Toby Keith Covel (born July 8, 1961), known professionally as Toby Keith, is an American country music singer, songwriter, actor, and record producer. He released his first four studio albums—1993's ''Toby Keith'', 1994's ''Boomtown'', 1996' ...
, and
Reba McEntire Reba Nell McEntire (born March 28, 1955), or simply Reba, is an American country music singer and actress. Dubbed " the Queen of Country", she has sold more than 75 million records worldwide. Since the 1970s, McEntire has placed over 100 single ...
(who merged neotraditionalist styles, with
stadium rock Arena rock (also known as AOR, melodic rock, stadium rock, anthem rock, pomp rock, corporate rock and dad rock; ; ) is a style of rock music that originated in the mid-1970s. As hard rock bands and those playing a softer yet strident kind of po ...
-influences). Despite this shift, of the acts that were still popular in the 1980s, more of the neo-traditional artists survived the shift into the 1990s than did those who did pop country in the 1980s tradition; Travis, Keith, Strait, McEntire, Loveless and newcomer
Alan Jackson Alan Eugene Jackson (born October 17, 1958) is an American singer-songwriter. He is known for blending traditional honky-tonk and mainstream country pop sounds (for a style widely regarded as "neotraditional country"), as well as penning many o ...
stayed true to the neo-traditional sound and continued to have mainstream success alongside their newer, more pop-oriented rivals. In 2000, Strait and Jackson, both of whom remain popular as of the early 2020s, recorded a song titled "
Murder on Music Row "Murder on Music Row" is a 1999 song written by Larry Cordle and Larry Shell, and originally recorded by American bluegrass group Larry Cordle & Lonesome Standard Time, as the title track from their album ''Murder on Music Row''. It gained fame ...
" which spoke directly to the rift between neo-traditionalists and pop-country musicians. The lyrics include scathing criticisms of the Nashville establishment such as "Someone killed tradition, and for that, someone should hang." Strait revisited the topic in his 2016 song " Kicked Outta Country," which noted that history was repeating itself at the time as artists like Strait were being marginalized just like artists such as Merle Haggard and George Jones had been in 1991. Jackson made similar remarks in his own song "Where Have You Gone," released at the same time as Strait's, remarking in an interview that he hoped that younger country musicians would embrace the traditional sound because as it stood, "country music is gone and it's not coming back." Travis rebutted that he and his wife were actively promoting younger traditional country artists.


References

{{DEFAULTSORT:Neo-traditional Country Country music genres